Lifestyle Europe backs Eagles in 2012’s speedway league

Speedway team the Eastbourne Eagles have announced that are they delighted to hear the news that Lifestyle Europe are to continue their support by being their main sponsor for 2012. This follows a fantastic season for the Eagles, the epitomy of which was them reaching the Elite league championship finals.

The MD of Lifestyle Europe is Peter Isted, and he has said that following another excellent season, which saw the Eagles finishing second in the highest speedway league in the UK, they were proud to remain the Eagles main sponsor for the 3rd season in a row. He added that they had greatly enjoyed supporting them for the last few seasons and watching them grow and develop, and they are all now hooked on this exciting sport.

For the less familiar, speedway is the fast, thrilling, white-knuckle motorcycle racing sport, where riders skilfully race without brakes, with limited suspension and huge accelerations, competing against three other racers for the pole position. Dependent on their position in each race to gain points for their team, the competition is fierce. In the Elite League, the best riders from around the world come together to compete.

“We are thrilled that Lifestyle has decided to remain our primary sponsor for 2012” explains Cameron Woodward, the Eastbourne Eagle’s team captain. “This year we have all worked incredibly hard, demonstrated by our results, and making it into the finals for the first time in nine years. With the support of Lifestyle Europe, we hope to remain at the top again. And who knows, next year we could be the winners.”

Throughout the 2011 season, the Eastbourne Eagles fought off rivals, battling their way back to the top. “The team deserve a massive pat on the back” explains team manager, Trevor Greer. “It wasn’t all smooth sailing this year. Following a horrific crash in the summer, Czeck favourite, Lukas Dryml was unable to compete for the remainder of the season. The decision was then made to keep the team going with the six remaining riders, so coming second has been a huge achievement.”

The Eastbourne Eagles team lost narrowly in the finals to the Poole Pirate victors, winning the first home-leg with an 8 point lead. Unfortunately, speedway favourites the Pirates managed to gain back the advantage, winning 98-85 to the Eagles.

With the next season beginning on the 17th March, the Arlington based club is still yet to announce its 2012 line up. With a fantastic 2011 over, 2012 looks to continue the teams winning streak.

For more information on Eastbourne’s Lifestyle Eagles or to follow the team, please visit For more information or to find your nearest Lifestyle Europe dealership, please visit