Velo, the highly anticipated bike shop and café combined, is now open in the very heart of Brighton at The Level park.
Velo is unique in that it combines a cycle maintenance store offering full servicing with great food and outstanding coffee. It is located within a brand new building that is totally eco-friendly and surrounded by parkland that has just had £2m spent on improving it.
The team behind the concept have created a ‘community hub’, which will appeal to residents and their families, visitors and commuters as well as competitive, and not so competitive, cyclists.
“From grabbing a coffee on the way to work, to bringing the kids back after school for a drink or a bite to eat, or fuelling up for your weekend ride, Velo will be accessible and a fun place to be” said Nigel Lambe, Velo’s founder. Adding: “We’ll make a simple promise to our customers – to deliver a high quality experience at every level and be accessible to all. The creation of Velo on The Level is less about building a business, more realising a dream. The café operates under a simple slogan: Eat Drink Ride – which is more of a way of life than a slogan. That said, if you don’t ride you’re very welcome – we have created an inclusive environment for ALL.”
All of the food is freshly made on site, and food and drink suppliers are local where possible, including several well-known artisan Sussex businesses such as Small Batch Coffee, The Flour Pot Bakery and the Dark Star Brewing Co.
Emma Stafford-Michael has been appointed general manager. Emma boasts a decade of experience in the hospitality sector and has worked in some great local pubs and restaurants including The Mesmerist, Yum Yum Ninja and Riddle & Finns.
Simon Jones, one of Brighton’s most respected chefs has joined as Head Chef. Simon was the first chef to join the Gingerman group and spent 10 years working under Ben McKeller at his flagship Norfolk Square site and more recently at The Coal Shed.
The Bike Bay will be managed by Toby Clarke who joins us from his position as Workshop Manager for Evans Cycles in Brighton. The workshop will undertake anything from a quick puncture repair all the way up to a complete strip down and rebuild of high-end bikes.
Toby commented” “I have spent years training and working on every type of bike, and the opportunity to work and demonstrate what I do in the Velo environment, was too good to miss.”
The Bike bay will also sell a full range of cycle accessories and clothing.
Speaking as the doors opened for the first time, Nigel Lambe commented: “It has taken a year to get to this stage, but the task was made substantially easier by being able to recruit a team of the calibre of Emma, Simon & Toby. They are all the best in their field and will ensure that our customers always leave with a smile on their faces.”
Follow Velo on twitter @TheVeloCafe or facebook: https://www.facebook.com/VeloCafeBN1
Rose Walk, The Level, Brighton, BN1 4ZN